AUTO.FUTURE.NOW

The Cube acts as a mesmerizing central hub and serves as a journey through time, technology and innovation, transporting you into the heart of automotive excellence. The Cube is hosting a rich programme of talks during the VIP Day, and live music all week long.

The thrilling and supercharged zone is dedicated to high-performance vehicles, limited edition creations and the world of motorsport. Discover the most exotic and desirable super- and hyper-cars, and get close to very special and winning endurance racing models from Swiss pilots.

Discover the unique Lamborghini V12 Vision GT concept car, challenge yourself in one of the five Gran Turismo simulator seats and try to beat the best European Lamborghini driver of GT World Series 2023. The competition is live during the full duration of the show with the chance to win special prizes. If you wish exclusive coaching by Giorgio Mangano, come on the VIP Day (27 February)!

This elegantly curated space celebrates the art and craftsmanship of automotive design. Whether you rest and reflect at the ‘Atelier’ lounge space or join a sketching masterclass, let design excellence inspire you!

This is an innovation lab for automakers and mobility providers to inform, inspire and demonstrate their latest breakthroughs. Explore the possibilities of space-saving, electric and better urban lifestyle, as well as the potential of hypermobility with the sky being a new starting point.

Celebrating the 100th anniversary of GIMS as an international event, the  “100 years of icons” exhibition features 40 truly iconic cars that made automotive history and the world stand up. Many of these landmark cars from 100 years were launched in Geneva such as the Jaguar E-type 9600 HP, the Porsche 901 ‘Quick Blue’ or the Ferrari 500 Superfast. For the first time in the history of the automotive industry, the two bodies of the Bugatti Royale 41.111 will be presented together with the Roadster Esders and the Coupé de Ville Binder. Join us for a one-of-kind experience!

For the world’s media to witness world-class manufacturers reveal their latest news and new models

• COTY award ceremony
• Scheduled brand launches and conferences
• Classics Gallery private tours
• Gran Turismo ‘best time to beat’ by Giorgio Mangano
• Networking and interviews

For those who want to be there on the official opening day, experience the show before anyone else and connect with the industry

• Opening Ceremony
• 3-hour Auto.Future.Now Forum
• Cartelux Morning Show – Digital Retail Automotive Insights
• Industry networking
• Classics Gallery guided tours
• Gran Turismo time trial challenge
• All-day entertainment and live music
• Bars & lounges

Five days for visitors to get closer to the exhibits and entertainments

• Brand exhibits
• Gran Turismo time trial challenge
• Swiss racing drivers meet & greet
• One FM Happy Hour @GIMS
• Design sketching masterclasses
• Carrera circuit presented by Blick
• Formula 1 live viewing
• All-day entertainment
• Bars & lounges