Tuesday 27 February


For those who want to be there on the official opening day, experience the show before anyone else and connect with the industry

Opening Hours

07:30 – 18:00

What to expect:

  • Opening Ceremony
  • 3-hour Auto.Future.Now Forum
  • Cartelux Morning Show – Digital Retail Automotive Insights
  • Industry networking
  • Classics Gallery guided tours
  • Gran Turismo time trial challenge
  • All-day entertainment and live music
  • Bars & lounges
Special Event

Auto.Future.Now Forum

The Forum is the place where thought leaders from the automotive, design and technology sectors gather to discuss and debate the future of the automotive industry.
Under the theme ”Auto.Future.Now”, our high-profile speakers will delve into subjects including:

  • Navigating the future of electric vehicles
  • Designing cars for today’s drivers and the autonomous adventurers of the future
  • Developing sustainable technology in motorsport that will impact our everyday mobility, and—more importantly —our planet

Speaker line-up:

  • Natalie Robyn, FIA, CEO
  • Luca de Meo, CEO, Renault Group
  • Peter Rawlinson, CEO & CTO, Lucid
  • Silvio Pietro Angori, CEO & Managing Director, Pininfarina Group
  • Chris Bangle, Managing Director, Chris Bangle Associates
  • Marco Parroni, CMO & Managing Director, Julius Baer
  • Frederic Bertrand, CEO & Team Principal, Mahindra Racing
  • Julia Pallé, Vice President Sustainability, Formula E
  • Chris and Julie Ramsey, Pole to Pole Adventurers

Join us on the VIP Day from 14:00 to 17:00 at the CUBE, as we define the future of automotive.

Discover the Forum programme
Special Event

Cartelux Morning Show - Digital Retail Automotive Insights

The Cartelux Morning Show – Digital Retail Automotive Insights” is a premier event hosted by Cartelux at the Geneva Motor Show, designed to convene thought leaders and innovators at the forefront of the automotive industry. This event promises a deep dive into the digital evolution transforming automotive retail and marketing.


  • 8:00am – 8:30am : Welcome by Cartelux – Settle in & Get a coffee
  • 8:30am – 8:50am : The AI powered car buyer journey, Claire Audibert, Global Account Executive – Automotive, Google
  • 8:55am – 9:10am : The Future of Automotive Retail Marketing, Hervé Genin, GM EMEA, Cartelux
  • 9:15am – 9:55am : Panel Discussion: Transforming the road ahead – Automotive Retail in the age of digital disruption
  • 9:55am – 10:00am : Closing by Cartelux

Join us for this exclusive event at the Lounge (Hall 2)

Discover more of the program

Monday 26 February

Media Day

Wednesday 28 February - Sunday 3 March

Public Days