“100 years of icons”

An exceptional immersive experience to celebrate 100 years of internationalisation of the Geneva International Motor Show

Forty iconic cars retrace the history of the automobile and the role of the Geneva International Motor Show timelined to four historical eras, alongside the theme of innovation:  

The first half of the 20th century: an industry is born
Post-war period: car access for all
The 50s and 60s: the golden age of GT cars
The 70s: before and after the oil crisis
Innovations that are still shaping the industry today

The Classics Gallery is a cross-generational exhibition that will appeal to enthusiasts and amateurs alike.

Showcasing a diverse range of iconic vehicles on a single stand for just a few days will be a one-of-a-kind event not seen in Europe for decades.